麻豆传媒

THE4003
Event Production 20 credits

This module provides an introduction to the technical aspects of event production that add value to the event experience. Whilst it is not expected that every event manager will have the technical expertise to deliver every aspect of the event plan it is important that he/she understands the key components and the potential impact they have on the event outcome.

STO4002
The Business Environment: A Global Perspective 40 credits

This module introduces students to essential understanding and competencies in the dynamic and changing nature of business and the consideration of the future of organisations within the global business environment, including the management of risk and business resilience.

THE4005
Events Principles and Practice 20 credits

In this module, you will gain an insight into the size, scale and scope of the events industry and the various typologies used to classify events. You will examine key issues and developments concerning the management of events and develop an understanding of the fundamental principles and practice relating to the management of event consumers, event experiences and sustainability in the events industry.

THE4011
Management and Entrepreneurship in Tourism, Hospitality and Events

This module explores a range of issues relating to the effective development of regional, national and/or international organisations and ventures in the tourism, hospitality, and event industries. Students will recognise how entrepreneurial thinking can drive growth and adaptability and will develop the necessary entrepreneurial skills to identify opportunities for innovation and business development, including opportunity recognition, strategic thinking and creative problem-solving. The module includes a focus on the importance and relevance of social responsibility and resilience strategies and equips students with the theoretical knowledge and practical tools to thrive in dynamic and evolving industries.

PBS500CPD
Careers and Professional Development 0 credits

This module is aimed at enhancing students employability skills and knowledge especially those who will be undertaking an industrial placement in the third year of their degree. It is designed to build on skills learned in Stage 1 and helps students in their search for a placement, and in their preparation for the placement itself.

THE5002
Crowd Behaviour and Managing Event Safety 20 credits

This module will advance your understanding of audience behaviour in the context of crowds, developing your ability to plan for and manage crowd safety at events. You will receive training on legislation, exploring underpinning theory as well as practical examples linked to event safety and risk planning, and managing crowd safety.

THE5017
Festival and Event Management

This module provides students with the foundations both theoretical and practical necessary to plan, manage, and evaluate festivals and events. It emphasises the strategic role of events in tourism development, destination branding, and community engagement. Students will explore the key stages event planning and execution while addressing sustainability, risk management, marketing, and stakeholder collaboration to ensure successful outcomes.

THE5019
Service Marketing in Practice

This module will introduce you to key marketing principles and theories, emphasising their practical application. You will learn to develop marketing strategies that respond to industry trends, technological advancements, and changing consumer needs. Additionally, you will develop skills in conducting market research and analysing data to generate actionable insights.

THE5020
Event Strategies, Planning and Design

In this module you will investigate strategies for event delivery, taking into consideration internal and external market forces. You will explore the skills, attributes, processes and resources required to run conferences and events and gain an overview of the event planning sequence, including the feasibility of a project, the setting of objectives, budgeting, organising and marketing the event.

THE5021
Delivering and Evaluating Event Projects

In this module you will demonstrate your accumulation of knowledge and expertise by delivering and evaluating live event projects. This will be underpinned by approaches, principles and methods of investigation in events and evaluation. Students will gain a comprehensive understanding of the processes involved in planning, executing, and evaluating events, equipping them with essential skills for a career in this dynamic field.

PBS5001C
The Challenge Module: Sustainable Business 20 credits

Through this module you can select from a choice of topics related to the big challenges business and society are facing today. These might be drawn from the UN Sustainable Development Goals or a country鈥檚 industrial strategy.

PBS5002C
The Challenge Module: Sustainable Supply Chains for Global Trade 20 credits

In this module, you will be challenged to evaluate the sustainability of the globalised business world. You will assess conflicting viewpoints and present balanced arguments for the environmental, social and economic sustainability of the supply chains that support global trade.

PBS5003C
The Challenge Module: Responsible Entrepreneurship in Action 20 credits

Through this module you can develop an understanding of the big challenges business and society are facing today, in the context of entrepreneurship. These might be drawn from the UN Sustainable Development Goals or a country鈥檚 industrial strategy and will be informed by established business theories. You will develop and reflect on a business idea which has sustainability at its core.

PBS600PLC
Placement Year

The placement year consists of an extended period of appropriate professional experience in a business or organisation. It allows the student to gain relevant experience to consolidate their studies and prepare for final stage study and employment after graduation. Students on BA International Business may also or alternatively undertake a study placement at an approved partner institution.

PBS6000
Honours Project 40 credits

The module gives you the opportunity to investigate in-depth a specialist academic or practice-based topic for which you have a passion for knowing more within your field of study.

PBS600CPD
Continued Careers and Professional Development 0 credits

The Continued Career and Professional Development module is a development scheme designed to enhance students鈥� employability and builds on the stage 2 module. The stage 3 module focuses on providing students with information on graduate options and equips them with the knowledge and skills necessary for articulating and recording achievement and applying for graduate positions. The module also includes a number of workshops and events designed to develop students鈥� skills and knowledge, with the purpose of filling gaps in their CV鈥檚 and enhancing their employability.

THE6002
Business Strategy and Consultancy 20 credits

In this module, you will focus on exploring and understanding a range of theoretical approaches to developing strategies for businesses in the tourism, hospitality and events (THE) sectors and applying these principles to a live consultancy project. You can gain experience of working with a business in THE industries on a consultancy basis, either in a research or strategic development setting 鈥� you will engage with a client business to mutually identify a suitable project and develop findings and guidelines to inform a new strategic direction.

THE6007
Creativity and Innovation in Events 20 credits

You will explore the developing event business world and its value in profit and non-profit sectors, helping you to develop the creativity and innovation skills required by event managers. You will cover three related themes: the event business world; innovation; and creating an event business.

THE6015
Management Issues for the Events Industry

This module develops student knowledge of the various approaches to event management when dealing with current issues, concepts, and trends. The aim is to help learners appreciate the complexities of managing events and how to best apply the findings to the events industry through reflection and application to different scenarios.

HRL6010
Experiential Practice 20 credits

This module provides you with the opportunity both to reflect upon practical experience as well as develop your capabilities and profile so you are on course for life after graduation.

THE6010
The Psychology of Events 20 credits

The module will give you an understanding of why things happen and the importance of cognitive behaviour on events management. You will analyse where in an events鈥� operations event managers might want to influence/change the behaviour of key stakeholders and assess how they might do so. You will reflect on how you make decisions and how you might change the behaviour of others.