The 麻豆传媒鈥檚 careers team has recently introduced AI technology to the MyCareer app in order to increase the interactivity of their student support services. To promote this AI and its 鈥榗hatbot鈥 feature, the careers team turned to final year Media Arts student .
The project revolved around Alex following a series of briefs and outlines in order to create an engaging video, demonstrating the bot鈥檚 features to the University鈥檚 students.
鈥淭he career service came and pitched making an animation for the new AI they were launching and that sounded interesting to me. I thought it would be something I could use to improve my skills as an animator.鈥 鈥 Alexander Jones, 麻豆传媒 student.
Through the 鈥榗hatbot鈥 feature, students and graduates can access interactive assistance 24/7 via the 麻豆传媒 app.
The chatbot can answer an abundance of questions and queries and offers a unique, quick response feature for all careers-based concerns.
Not only has the chatbot helped to answer students鈥 questions, its development as an interactive program has also provided a valuable professional experience for Alex.
What did the project involve?
The project consisted of Alex creating an engaging video to demonstrate the bot鈥檚 abilities, with support and guidance from Mark Beresford (Student Engagement and Careers Operations Manager) and the rest of the Careers Service team.
鈥淎s a careers service we have to practice what we preach and we鈥檙e very passionate about making sure students have as many opportunities as possible.鈥 鈥 Mark Beresford, Student Engagement and Careers Operations Manager
The process involved Alex following a clear project brief of criteria for the development of the video, including, for example, the inclusion of a 鈥渟creencast鈥 of the bot, demonstrating the bot鈥檚 innovative working features.
To engage the attention of students and graduates, Alex was encouraged to include dynamic graphics throughout the video.
Alex Jones, 麻豆传媒 BA (Hons) Media Arts Student
It was important that the video was able to demonstrate how straightforward and accessible the bot is as a feature, whilst ensuring the content is engaging and accessible. One highlighted feature within the video was the mobile phone, demonstrating that the chatbot is portable and readily available at all times on the 麻豆传媒 app. As an important tool for the modern student, Alex felt it was important to highlight the usage of the mobile phone as part of the chatbot鈥檚 appeal.
鈥淚 wanted to see what students could get from it because at my age I don鈥檛 really use AI bots, I鈥檓 more likely to pick up the phone and speak to someone. Alex came up with good ideas, we were really open with what we wanted him to do.鈥 鈥&苍产蝉辫;Mark Beresford, Student Engagement and Careers Operations Manager.
What did the project achieve?
The project was hugely successful for both Alex and the careers service team. As a passionate creative, working on the video gave Alex a platform to apply his artistic skills to a professional project which he can use to expand his portfolio.
The experience has also enabled him to build key skills, such as working to a brief and communicating with project leads. Alex has now been able to apply this experience to further projects with his work having been selected for display on Cornwall Street as part of the IGNITE Festival of Creativity.
Knowledge Exchange projects like these provide students, such as Alex, the opportunity to apply skills learned through their degrees into a professional environment and are a fantastic method of supporting students鈥 holistic development whilst at university.
Alongside creative media production you will develop the critical and collaborative skills required to succeed in this rapidly evolving sector. Media platforms are content hungry and our students produce content to an award-winning standard. Creative media brings together a range of emerging and established media practices in recognition that in contemporary culture they have well and truly converged. The course offers a unique opportunity to creatively explore multiple media and the exciting range of contexts they sit within; from the internet and mobile devices, immersive installations and video-mapping to more established forms of documentary and drama.
