About Xiazhao
Lecturer in MarketingÌý
Supervised Research Degrees
- Peart, N., 2023. Talent Management in the Hospitality Management (Director of Studies)Ìý
- Lu, X., 2021. The Antecedents of Travel Intention for Perceived Memorable Destination Wedding Experience. (2nd Supervisor)Ìý
Teaching
Ìý
- Consumer Behaviour: Decision-Making ProcessÌý
- Digital MarketingÌý
- Tourism ExperienceÌý
- Strategic ManagementÌý
- International MarketingÌý
- Trends and Revenue Management in Hospitality
- Game Theory Application
Ìý
Contact Xiazhao
Room 318, Fitzroy Building, Drake Circus, Â鶹´«Ã½, PL4 8AA
xiazhao.chen@plymouth.ac.uk