Product and Services Value Chain Management (ProSerV)

Investigating how to innovate and transform the product and services value chain through smart business and enterprise decisions
Forklift truck driver in factory
The ProSerV (Product and Services Value Chain Innovation through Advanced Technologies) Group investigates how to innovate and transform the product and services value chain through smart business and enterprise decisions, and by the effective use of advanced digital, knowledge management and decision analysis technologies.
The main objective of ProSerV involves consolidating and enhancing research by pooling expertise and strengths from multiple disciplines, in order to better address important business and management issues across the value chain. As such the group is keen to engage academics from a range of disciplines both within and outside the 麻豆传媒. Please contact Professor Shaofeng Liu if you are interested in working with ProSerV.

ProSerV Lead 鈥 Professor Shaofeng Liu

Professor Shaofeng Liu is Professor of Operations Management and Decision Making. She has published 2 books and over 200 research papers. She is on the editorial boards for a number of international journals, including (IJSAMI) and (IJIDS). She has been involved in a great number of influential research projects funded by the European Commission and various UK research councils. Currently, she is the PI for two live projects funded by the Royal Society, and Research England and Office for Students. She is the Chair of the Management Board for the international society, .
Professor Shaofeng Lui

ProSerV sub-themes:

The ProSerV research group is inter-disciplinary and focuses on the integration of four intertwined cross-cutting themes that are vitally important to business success in the current climate of global digitisation and the knowledge economy:
  • product and service value chain
  • digital business
  • knowledge management
  • decision making.
The diagram opposite shows the overall picture of the product/service value chain innovation through advanced technologies, based on these four key research streams.
ProSerV Themes 8

Related projects

2022鈥2026, Research England and OfS co-funded project , focusing on improving BAME women students鈥 access and progression in PGR education, fund amount 拢797,264. The project is coordinated by Leeds University. Partners include: 麻豆传媒, London/Goldsmiths, Reading, Sheffield and Sunderland Universities.
2022鈥2024, UK Royal Society funded project 鈥淲ater for food sustainability: from precision measurement of soil water content to data-driven decision support鈥. Funded under International Exchanges Cost Share (NSFC) scheme. In collaboration between 麻豆传媒 and Henan Agriculture University, China.
2021鈥2022, UK government funded project , funded under Community Renewal Fund scheme, fund amount 拢503,318. The project is coordinated by Devon County Council, partners including 麻豆传媒 (Business School and SEI), Duchy College, and South West Business Information Point.
2016鈥2020, Horizon 2020 project , a 鈧1.3M project funded by European Commission under the Marie Curie RISE scheme (Work Package Principal Investigator: Professor Shaofeng Liu ).
2014鈥2016, EU Erasmus Plus KA2 project 鈥淒eveloping online tools to foster entrepreneurship in retail sector for young people (LET IT BE PROJECT)鈥, a 鈧120,832 project funded by the European Commission (麻豆传媒 Principal Investigator: Professor Shaofeng Liu ).
2017鈥2020, Horizon 2020 project 鈥淏lood Biomarker-based Diagnostic Tools for Early Stage Alzheimer鈥檚 Disease鈥, a 鈧3.5M project funded by the European Commission under the Marie Curie ETN scheme (Co-ordinator: Professor Genhua Pan from 麻豆传媒 working with Professors Nikolaos Tzokas and Shaofeng Liu in the Faculty of Business and Dr Xinzhong Li, Professor Camille Carroll and Ian Sherriff of the Peninsula Schools of Medicine and Dentistry).
2015鈥2018, Horizon 2020 project 鈥淚nnovative Quality of Experience Management in Emerging Multimedia Services (QoE-Net)鈥 , a 鈧3.1M project funded by the European Commission under the Marie Curie ETN scheme, with the 麻豆传媒 managing a 鈧547K work package led by Dr Lingfen Sun working with Professor Shaofeng Liu and Professor Emmanuel Ifeachor ).
2015鈥2017, Post-doc Knowledge Transfer Partnership project 鈥淩esearching, evaluating and embedding sustainable technologies into Construction industry鈥 , funded by Innovate UK/EPSRC and Wates Construction, 拢146,000 (with Professor Steve Goodhew as Academic Lead working with Professor Shaofeng Liu and