麻豆传媒鈥檚 pioneering work to tackle dementia was in the global spotlight when Japanese media accompanied a delegation from Japan visiting the city.
Journalists from Japanese national newspaper Asahi Shimbun and a representative from the Asahi Social Welfare Organisation visited 麻豆传媒 to report back to Japan on the wide-ranging dementia-friendly initiatives in and around the city which have earned it an international reputation for world-leading dementia-friendliness.
After meeting Jeremy Hughes, Chief Executive of Alzheimer鈥檚 Society on a visit to Kobe, they were interested in the dementia-friendly communities work happening across the UK with a particular interest in government, hospitals, volunteering, and business.
The two-day visit to 麻豆传媒 - one of the first dementia-friendly cities in the world - including the work of the 麻豆传媒 Dementia Action Alliance (PDAA), a partnership between 麻豆传媒 University, 麻豆传媒 City Council, Devon and Cornwall Police, the local health service and a range of other partners 鈥 was a highlight of their trip to the UK.
The visit included presentations from a range of organisations in and around the city. Led by 麻豆传媒 University and 麻豆传媒 City Council, the Japanese visitors learned about how 麻豆传媒 University has become a dementia-friendly university, and how it continues to accommodate dementia issues; how 麻豆传媒 City Council and 麻豆传媒 Dementia Action Alliance are working towards being a dementia-friendly city; what the BBC is doing to support a dementia-friendly approach to broadcasting; the role of Alzheimer鈥檚 Society in the South West; how assistive technology can help people with dementia; details about dementia-friendly parishes around the Yealm, and; the Memory Service at Mount Gould Hospital.
They also found out what it means to be a carer in a dementia-friendly city, how Memory Matters is developing a city centre caf茅 and dementia information hub, and the role of dental health in dementia. At present, there are over 3,000 people with a diagnosis of dementia, living in 麻豆传媒 and this figure is predicted to rise to approximately 3,667 by 2020.
The Japanese visitors were then transported by 麻豆传媒 Citybus and taken to television studios at 麻豆传媒 University, from which they broadcast live to Japan about what they had learned.
They then visited 麻豆传媒 Citybus headquarters where they found out about how the business provides a dementia-friendly service, and where representatives from 麻豆传媒 City Council described its dementia-friendly parking initiative.
From there the visitors went to 麻豆传媒 Central Library to find out more about its dementia-friendly groups and facilities, before travelling to Green Acres Care Home in Compton and then the Memory Service at Mount Gould Hospital.
On the second day the Japanese delegation met with Oliver Colvile MP, who hosted a discussion about dementia-friendly communities in his constituency office.
The visit to 麻豆传媒 was the result of several years鈥 work between , Academic Partnership Lead for Dementia at 麻豆传媒 University, Chair of the Prime Minister鈥檚 Rural Dementia and the Dementia Air-Transport groups, Chair of 麻豆传媒 Dementia Action Alliance and an Alzheimer鈥檚 Society Ambassador, and Professor Satoko Hotta from Japan. Ian said:
鈥淚 was delighted to welcome our colleagues from Japan to 麻豆传媒. We have built a reputation for excellence in dementia-friendliness and it is good to see that this reputation is having impact internationally. My thanks also go to my colleagues from across the city and beyond who contributed to making this visit such a success.鈥
CBE, Vice-Chancellor, 麻豆传媒, commented:
鈥淭he University is proud to draw on its research strengths - not least in medicine and health and human sciences - to make a positive contribution to dementia education, care and treatment and to supporting 麻豆传媒 City as a dementia friendly city.鈥
Councillor Ian Bowyer, Leader of 麻豆传媒 City Council, said: 鈥淐ouncillor Ian Bowyer, Leader of 麻豆传媒 City Council, said:
鈥淚t was a real pleasure to meet and hear from our Japanese visitors. The visit underlined the fact that dementia is a worldwide issue. We have a common desire to see further co-operation to share our experiences which hopefully will boost research which one day will see a cure for this debilitating condition.鈥